It All Starts with Our Skin

The Simple Folk has always felt like a living, breathing garden, and at the center of it is you and your family. Every decision we make begins there.

We keep returning to one simple question: How do we protect the people who trust us? How do we support their well-being now and the future they will grow into?

The answer brings us back to something fundamental: the skin.

Skin is our first point of contact with the world. It absorbs more than most of us realise and carries a quiet responsibility for our overall health. The more research we read, the clearer it becomes that this is where our attention must focus.

Studies show that dermal chemical absorption poses significant risks for vulnerable groups, especially children and pregnant women. A child’s skin is thinner and more sensitive to chemicals and UV rays. It begins maturing around age four and does not reach full development until about twelve. In a study from the Textile and Health Association involving 400 patients, 69 percent of skin conditions were linked directly to fabrics.

This made our next step very clear. We would start with fabric. Not only fabric that looks and lives beautifully, but fabric that honours the skin it touches.

Most of our pieces are made from GOTS certified organic cotton for its purity, softness and traceability. Our dyes are OEKO-TEX certified and tested for harmful substances through independent safety standards. These choices are made with your everyday life in mind, and with a deep respect for the people you dress and care for.

We want our clothing to feel like something you never need to question. Something that brings comfort, ease and a sense of safety into your home. Something you can trust on your child’s skin.

The pieces we wear closest to the body should help protect us. They should care for us in the same quiet, consistent way we care for one another.