journal

These are the brownies that quietly stole the show at our recent event in LA — baked by Robin, the heart and soul of the Muse School kitchen. Soft, rich, and made with simple pa...

At The Simple Folk, we don’t just collaborate with creators—we see them. In their intentionality, their values, their slowness. This is why we call them Conscious Creators, not ...

At The Simple Folk, we don’t typically follow conventional holidays—but we recognize that our world needs more love, not less. So while February brings its commercial rituals of...

Amid the sparkle of the season, the choices we make as gift-givers hold extraordinary potential. Each thoughtfully chosen present can do more than bring joy—it can carry meaning...

There’s something magical about the fresh start of a new year—a chance to pause, reflect, and dream of the life we’d love to create. Yet, all too often, grand resolutions fade a...

As we embrace each new season here at The Simple Folk and introduce our new collections, we’ve got a whole new reason to celebrate all year long. Many of our organic pieces are ...

When it comes to naturally-derived clothing fibers, cotton is one of nature’s most precious gifts. In fact, it’s the most widely used material in the world for making fabric (su...

An Interview With: The Venetian Pantry Abi was lucky enough to sit down with the wonderful Martina (better known as The Venetian Pantry) to talk all things interior and the ...

While the global gender gap in pay is painfully clear, did you know that there’s another gender gap that’s far more uplifting? It’s called “the giving gap.”

Who Made Your Clothes? When we first began our journey to create The Simple Folk, it indeed all started with one question: who made our clothes? This question lit a small yet mi...

Whether it’s books, toys, or clothes, gender categories for children are more rigid now than in any other time in our history. From a business perspective, it makes perfect sens...

Thank goodness for old friends! If you’re like me, this year has really highlighted just how important and special moments of connection with friends can be. My dear friend and...

As parents, we want the absolute best for our kids. Fortunately, we can take steps to empower ourselves and support their health and happiness on so many levels all along the wa...

For our family, slow fashion is one of the meaningful ways we can practice living a conscious lifestyle. It brings a joyful sense of awareness, purpose, simplicity, and ease to ...

With so much of the planet being called to stay home, our old routines seem to be on hold indefinitely. But while it may not feel like it right now, one thing is for certain—thi...

Over the past few months, the once notorious air pollution in China and Hong Kong has decreased so sharply that the change is visible on satellite photos. The water in Italy’s f...

My personal silver lining these days consists of savoring the sweetness of a new, natural daily rhythm we’ve found as a family—and enjoying hours of playtime with my kids every ...

With the unexpected gift of more time at home on our hands, we’ve been doing a lot of introspection about what’s important to us, what we love and want more of, and what needs t...

These are unprecedented times, and all of the sudden, surreal changes to our daily lives have left most of us reeling—feeling uncertain, isolated, and somewhat helpless. Here at...

We're honored to share the following guest post; an original piece written by Jessica Goodall. On my journey of minimalism, I have discovered a myriad of creative and sustaina...

As the holidays draw near, I’ve been thinking a lot about what we can do to opt out of all the frenzy of buying and consuming that inevitably crops up at this time of year, and ...

The holidays are coming and there’s so much to look forward to. Before we know it, we’ll be surrounded by loved ones, enjoying each other’s company, sharing amazing food, oohing...

1. Your book, Chasing Slow, is about your journey toward a slower, simpler, more conscious way of living. How did this journey change the way you parent? Slow living has a way o...

As parents, we love our children so much that we want to give them the world! Sometimes, with the very best intentions, we do indeed try to provide a world of stuff but new rese...

“No matter what, start hand-expressing within an hour or two after birth to tell your body to make milk.” When you are pregnant a lot of people give you advice. It was this piec...

I’ve been interested in alternative education since before we were planning to start a family, mostly because I am so fascinated with the direction our world is headed, from exp...

We’ve recently returned from traveling for 10 weeks as a family, which was mostly wonderful but along the way, there was something that started nagging me—a deep emotion that I ...

Sometimes in the mundane of the day-to-day, it’s easy to forget that these very moments will add up to equal our children’s childhood. Parenting is no joke and the stakes are re...

“Nature does not hurry, yet everything is accomplished.” ~ Lao Tzu Admiring the divine piece of earth that we call home is my favorite way to spend these late spring days. It’s ...

Our homes are our sanctuaries. They’re where memories are made, lessons are learned, and bonds are tied. In my effort to be a conscious parent, I do my best to keep our home env...

We’ve had so many questions lately about our journey to creating The Simple Folk, so I thought I would share more about this ambitious endeavor and why exactly we’re dedicated t...

Play is the language of childhood. Whether they’re giggling their way through a book, roughhousing with siblings, building an imaginary world, or pretending to be Pooh Bear and ...

Sometimes healthy choices are straightforward—like nourishing your family with whole foods, encouraging adventurous outdoor play, recycling, and opting for wooden or rubber toys...