journal

We have a bit of a running joke about our name. On the surface, The Simple Folk sounds like we’ve figured it all out, like we’re living in a constant state of unplugged, barefoo...

2025 changed us in ways we could not have predicted. Joining Inside Out brought us into a larger circle of people who care deeply about how things are made. It reminded us that ...

The Simple Folk has always felt like a living, breathing garden, and at the center of it is you and your family. Every decision we make begins there. We keep returning to one si...

Inspired by people, guided by connection, evolving together with attention, care and education. With over a decade of experience uniting creativity and strategy to drive positiv...

Today, we're ready to share something important: The Simple Folk is joining Inside Out, the organization founded and led by Suzy Amis Cameron. Many of you may know Suzy – mother...

These are the brownies that quietly stole the show at our recent event in LA — baked by Robin, the heart and soul of the Muse School kitchen. Soft, rich, and made with simple pa...

At The Simple Folk, we don’t just collaborate with creators—we see them. In their intentionality, their values, their slowness. This is why we call them Conscious Creators, not ...

At The Simple Folk, we don’t typically follow conventional holidays—but we recognize that our world needs more love, not less. So while February brings its commercial rituals of...