The Simple Folk began with family. With the desire to create clothing that children could live, play, and grow in. Easy, comfortable, and safe. We saw how hard it was to find pieces that were both beautiful and made responsibly, so we decided to make them ourselves. Made with care we'd want for our own children.

Then we thought: what about us? The mothers, sisters, and caregivers. The ones doing the loving, the holding, the late nights and early mornings. We wanted clothes that felt as good as they looked, that could move with us through all the parts of our lives. That's how womenswear was born.

Our pieces are deeply considered. We don't make anything we wouldn't wear ourselves; at home, at work, or on a Sunday in the park. We believe in comfort without compromise, in clothing that feels like a soft exhale. Made to last through years, not seasons, and to be part of your life in a real way.

The Simple Folk remains exactly what it started as: a small team of people who believe that comfort, quality, and consciousness belong together. 

We're still growing, still learning, and still choosing care – one garment at a time🤎