We see The Simple Folk as a living, regenerative garden. A place that grows from care, nourishes what surrounds it, and learns as it goes. Our roots are our non-negotiables: presence, integrity, connection, craft, and care. Our stem is service, where values take form and hold us upright. At the center are our garments, where invisible care becomes visible. The petals are what you see and feel – pieces created with intention, made to endure. We know fashion isn’t built for slowness, yet we try to move with purpose, creating only what feels necessary and alive. Regeneration, to us, is not about perfection but about returning to life again and again, tending to what matters most. This garden is our philosophy in motion.

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We design for real life. With our product designer being a mom of three, our inspiration begins at home and evolves with you – our community. Every piece is made to feel good, move easily, and last.

Shape, tone, and material is chosen with purpose. We look for natural fibers that age well, colors that stay timeless, and silhouettes that are easy to wear across seasons of life. Comfort always comes first, but never at the expense of quality or care.

Our story started with children's clothing: soft, functional pieces made to be lived in and passed on. The same thinking now guides our womenswear. Considered and versatile, designed for the way we actually live.

We also design with what comes next in mind. Through Many Moons, our logistics partner, we help extend the life of each piece through resale, reuse, or recycling. It's one way we take responsibility for what we create.

Design for us is not just about how something looks. It's about creating ecosystems where adopting a responsible and healthy lifestyle becomes simple!