At The Simple Folk, we don’t typically follow conventional holidays—but we recognize that our world needs more love, not less. So while February brings its commercial rituals of romance, we see an opportunity for a deeper conversation about what love truly means and how it manifests in our choices.
Rather than falling in love—passive, gravity-bound, inevitably hitting ground—what if we rose in it? Rising requires warmth. Like natural fibers need heat to soften and take shape, love needs the steady flame of care, commitment, and intention to mold us into something greater.
This warmth is woven into everything we create. Each garment is a reflection of the way we choose to love—with thoughtfulness, with longevity in mind, with a reverence for the hands that craft it. Much like love, the pieces we wear are not meant to be fleeting; they are meant to be held close, cherished, passed down.
A well-loved piece of clothing tells a story. It carries the softness of familiarity, the imprint of touch, the quiet resilience that only time can bring. Love is the same—it’s not just a feeling but a daily practice, a choice we make again and again.
To rise in love is to choose quality over convenience, craftsmanship over excess, presence over passivity. It is to wrap ourselves in layers of meaning, to seek comfort not just in how something looks, but in how it is made, in the values it upholds, in the care that lingers in every stitch.
When we rise in love with our choices, we lift up more than ourselves. We lift the artisans who carefully construct what we wear. We lift the earth by honoring materials that nourish rather than harm. We lift future generations by leaving behind something worth inheriting.
This February, let’s explore what it means to rise in love—with ourselves, with one another, and with the choices that shape our world.
Because true love, like true craftsmanship, is never disposable—it is built to last.