We make every choice with the planet and our children in mind. We are driven to lead the way toward a more conscious future that values quality over quantity. We take a minimalist, non-conforming stance by making our playsuits and jumpsuits in larger sizes for practicality. All children should feel free to play and romp around (plus, look incredibly stylish). We mindfully design our pieces to be timeless, simple, responsible, and luxuriously soft, so that each garment can be loved over and over and effortlessly passed between siblings.

We source only the finest, softest fabrics. Our commitment to the health of our children and the planet they’re inheriting from us is sewn into every piece we put out into this world. We take a stand against conventional farming practices that pollute the planet and our well-being. Our garments are made using thoughtfully-selected organic fabrics and OEKO-TEX® certified dyes, giving parents the peace of mind that every fabric, button, and dye we use is clean and toxin-free. Comfort and feel are a huge priority for us, so we always choose the softest fabrics we can find. To make our pieces even more luxuriously soft, many of our garments are carbon brushed (literally with a brush made of carbon metal, instead of being softened with harsh chemicals in a wash).

We partner with ethical factories around the world. Our woven, jersey, denim and knitwear is produced in factories that are both GOTS* and OEKO-TEX® certified. The GOTS supplier certification covers not only the fabrics that our garments are sewn with but guarantees the processing and manufacturing of textiles based on both environmental and social criteria. This means assessing everything from the chemical inputs being used to the ethical treatment of workers. The Simple Folk footwear, socks and tights are manufactured in Portugal, where the factories prioritise sustainability at every turn.

We're committed to making an impact through education and honesty. We value the planet, our partners, and every wild-hearted child who wears our clothes. Small batch items made in an ethical and responsible way come at a higher cost than traditional fast fashion. We believe we can come together as parents to vote with our choices, prioritizing the health and well-being of the planet and its inhabitants.

Curious about who makes our clothes? Here is the list of our Tier 1 suppliers: SIMÃO & OLGANDO SA, (certified by ECOCERT GREENLIFE SAS, license number 00272632), CHASCO JEANS LDA (certified by Ecocert Greenlife, license number 00283449), COTTONANSWER (certified by Control Union Certifications, license number CB-GOTS-CUC-03-842780), AMMAN GARMENTS (certified by GCL INTERNATIONAL LTD, license number 301207) and ORGANIC SOLUTIONS (certified by Control Union Certifications, license number CB-GOTS-CUC-03-819909)