our process

Sustainable, practical, timeless pieces that support wild-hearted play, further ethical production standards, and are healthy and toxin-free for our little ones and our planet. Always.  

Design. 
We make every choice with our planet and our children in mind. 

We are driven to lead the way toward a more conscious future that values quality over quantity.

We take a minimalist, non-conforming stance by making our playsuits, rompers, and bloomers in larger sizes for practicality. All children should feel free to play and romp around (plus, look incredibly stylish). 

We mindfully design our pieces to be timeless, simple, sustainable, and luxuriously soft, so that each garment can be loved over and over and effortlessly passed between siblings.

Quality. 
We source only the finest, softest, and toxin-free fabrics and dyes.

Our commitment to the health of our children and the planet they’re inheriting from us is sewn into every piece we put out into this world. 

We take a stand against conventional farming practices that pollute our planet and our well-being. Each of our garments are made using thoughtfully-selected GOTS and OEKO-TEX® certified fabrics and dyes, giving parents the peace of mind that every fabric, button, and dye we use is clean and toxin-free.

Comfort and feel are a huge priority for us, so we always choose the softest fabrics we can find. To make our pieces even more luxuriously soft, many of our garments are carbon brushed (instead of being softened with harsh chemicals in a wash).

Approach. 
We partner with the most ethical factories around the world.

We’re very hands-on in every step of the production process and feel fortunate to have partners who feel more like family. 

Our woven factory in Portugal is GOTS certified, OEKO-TEX® certified, and runs on green energy. Well water is recycled, power is generated by solar panels, and sustainability is prioritized at every turn.

Those who cut, sew, and dye our garments are true artisans who are honored, respected, empowered. They enjoy all of the perks associated with their esteemed profession, including ample breaks and private health care. The joy, energy, and love in the atmosphere is poured into each and every piece we make, and we wouldn't have it any other way.

Transparency. 
We're committed to making an impact through education and transparency.

We value our planet, our partners, and every wild-hearted child who wears our clothes. 

Small batch, artisan items made in an ethical and sustainable way come at a higher cost than traditional fast fashion. 

We believe we can come together as parents to vote with our choices and to prioritize the health and well-being of our planet and its inhabitants.