OUR BEGINNING
2018
Made first for our own children.
Would you ever compromise on what your child eats? Then why compromise on what touches their skin? We couldn't find clothing that met that standard — soft, functional pieces for movement, comfort, and everyday play, beautiful and made without compromise. So we made them ourselves, with the care we'd want for our own kids.
THOUGHTFUL GROWTH
Then
Then we thought: what about us?
The mothers, sisters, and caregivers. The ones doing the loving, the holding, the late nights and early mornings. We wanted clothes that felt as good as they looked, that could move with us through all the parts of our lives. So womenswear was born. Same thinking, extended. Easy layers, relaxed silhouettes, timeless pieces designed for the way we actually live. Comfort without compromise!
A NEW CHAPTER
2025
In 2025, The Simple Folk was brought into Inside Out's collective of brands building business as a force for good.
Inside Out is led by CEO and Founder Suzy Amis Cameron — mother, grandmother, social and environmental advocate who has spent decades building businesses that prioritize regeneration, responsibility, and long-term thinking. Being part of this collective has given us the expertise and the resources to build the clothing brand we've always wanted to be.
STILL BLOOMING
Present
A note from Suzy
planting new seeds,
raising the standard
Here's what the work has looked like since joining Inside Out.
01. MATERIALS
100% natural fibres
We've removed elastane from our range. Where it still exists, it sits within the waistband structure, so not directly against your skin, but there to support!
02. TRACEABILITY
Farm to finished garment
For our knitwear, we can now name every step the cotton takes before it becomes yours. Farm, gin, spin, dye, stitch — all certified, all documented.
03. CHEMICAL SAFETY
ZDHC compliant dyes
Our knitwear dyes meet ZDHC standards, a global protocol keeping harmful chemistry out of waterways and away from the people making your clothes.
04. YOUR PEACE OF MIND
You just choose and trust
We do the work so you don't have to figure it out alone. Every product decision is held to a responsible-standard so when you choose TSF, the information is there and the trust is earned.
OUR COMMUNITY
250,000+ and growing daily.
What began as clothing for our own children has grown into a community of families who live the way we do, slowly and with intention, careful about what they bring into their homes and onto their skin. They share our values, ask the questions worth asking, and show us every day what simple, considered living actually looks like.
This page was last edited June 2026.