The Simple Folk joins Inside Out

Late last year, five of us sat around a table with notebooks and a shared vision. We drew a garden, our way of mapping what The Simple Folk could become. Roots of integrity, care, and connection.
A stem built on service, because we believe fashion should serve families and the planet, not the other way around.
Petals representing our garments: simple, beautiful, made to last. Our supply chain partners as the water that nourishes every step. And you, our community, as the sun that makes everything grow.

Since then, we've been tending it together. Learning, evolving, making mistakes, and growing stronger in our commitment to transparency and quality.

Today, we're ready to share something important:
The Simple Folk is joining Inside Out, the organization founded and led by Suzy Amis Cameron.

Many of you may know Suzy – mother, grandmother, and environmental advocate – from her decades of work building businesses that prioritize regeneration, sustainability, and long-term thinking. As founder and CEO of Inside Out - a holding company devoted to social and environmental solutions across six verticals - Fashion, Textiles & Home, Food, Media, Education, Wellness and Science, Research & Technology - she embodies the kind of leadership we've always aspired to: principled, visionary, and deeply rooted in care for people and planet.

By joining Inside Out, we're able to deepen our roots, strengthen our practices, and expand what's possible when a brand truly commits to transparency and responsibility. This partnership gives us access to resources, knowledge, and a community working toward the same goals.

What this means for us: More honesty about our challenges. More innovation in materials and processes.
More connection with the families who trust us.

The garden we sketched last year is ready to grow, and we're grateful you're here to see it bloom.

With care and excitement for what's ahead,
The Simple Folk team