Over time - and after a journey full of lessons learned - we evolved our understanding of what sustainability means. It's not something to do, it's something to truly live with a deep awareness of the consequences and implications of our actions. That's why we prefer to talk about responsibility instead.

We're on a journey to lessen our environmental impact and strengthen our social value, knowing the world doesn't need more clothes, it needs better brands.

Ones built on ethics and accountability.
Clothes made with purpose, integrity and care.

Our Commitment

We design and operate with human health, material integrity, and shared responsibility as our compass. Our starting point is what comes closest to us every day - the clothes that touch our skin.

Priority 1: Human Health and Safety

Every child, parent, and maker deserves to trust the clothes they wear and create. We are committed to going beyond industry standards for chemical safety and transparency, protecting people at every step from fibre to finished garment.

How This Shows Up in 2026

We are beginning with the Human pillar of Inside Out’s sustainability framework and building outward.
• Ensure safety of raw materials & processes in alignment with global chemical management protocols.
• Investing in research and development for safer dyeing and finishing techniques that protect waterways, workers, and wearers.
• Phasing out fibres and finishes that compromise health, durability, or circularity.

From People to Society

Human health does not exist in isolation. Protecting it requires fair work, full supply chain visibility, and long-term partnerships built on trust. We know we cannot change what we cannot see, so we are mapping deeper, sharing more, and holding ourselves publicly accountable.

Building Infrastructure for Accountability and Inclusion

• Designing responsibly by integrating safety, longevity, and circularity into every product decision.
• Strengthening manufacturing systems with higher environmental and social standards.
• Creating shared learning opportunities for our teams and production partners.
• Establishing a shared governance board that gives production partners a real seat at the table, where inclusion and accountability can thrive.

The Vision Ahead

Better processes. Better partnerships. Better care for people and planet.

We know that where you place your trust, you place your family’s well-being – we do not take that lightly. Joining Inside Out and working alongside our design studio WRÅD allows us to go deeper, to return to the roots of our craft and grow upward through the stem of service. We will measure progress, report it plainly, and correct our course in public. That is how we plan to earn trust, not just ask for it.

In practice, we will obsess over the details and show our process, so when it is time to choose responsibly, you know who to come to.